So you say you want an app?

Mobile apps have become the latest badge of distinction for organizations. Everybody wants an app…even if they’re not entirely sure why they need it or what it will do. It sometimes reminds me of the various crazes we’ve all seen through the years with labels on clothes. “I have an alligator on my shirt therefore [...]

Read full story Comments { 0 }

Spreading the Word…

I haven’t met too many people in the nonprofit space who are in their line of work because “it’s just a job.” No, most of the people I meet are truly passionate about the work they do. They care about their cause, the people they help, and the good they do in the world. The [...]

Read full story Comments { 0 }

Get your Nonprofit Mobile…but do it smartly

Let’s say you’re walking down the street and a complete stranger walks up to you. They look respectable enough—they’re clean and wearing nice clothes—but you’ve never seen them before. Now, let’s imagine they introduce themselves to you, tell you they represent the ABC Charitable Foundation that supports children’s issues, and they are raising money for [...]

Read full story Comments { 0 }
Hands Around the World

Mobile marketing for nonprofits—it’s not JUST about the money!

Every day, I’m contacted by nonprofits who want to run a text-to-donate campaign. Usually, they heard about some big nonprofit that pulled in millions of dollars in donations from new donors, like the Red Cross did for Haitian Earthquake Relief, and they are curious to know how they can do something similar. They know that [...]

Read full story Comments { 0 }
mobile donations

Nonprofit Text Campaigns Raise Awareness (Not Just Mobile Donations)

Text Campaigns Are Not Just About Mobile Donations… It can be a tremendous effort to spread the word about your nonprofit organization in today’s busy world of people that are easily distracted. Getting their attention once for a quick $5 or $10 donation is good for any organization, but can we do more?

Read full story Comments { 0 }
Online Donations Go Mobile with Text to Donate Services

Online Donations Go Mobile with Text to Donate Services

The Buzz around town, at trade-shows, on the air waves, and in print all point towards more donations going mobile.  The real trick is knowing some of the different ways that people can accept mobile donations and the limitations, advantages, disadvantages of each type of different method, so that non-profits and churches can make the [...]

Read full story Comments { 0 }

Text Message Donations Increase Charitable Giving

On New Years Day, Khloe Kardashian raised over $6,000 for endangered tigers in the wild by posting a tweet to her 5.6 million followers. She tweeted, “By texting TIGERS to 20222, your $10 donation will help WWF save the tiger in its vast range – from India to China, to the Russian Far East.” A [...]

Read full story Comments { 0 }